Branding.

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Ah, the names of supermarket own brands often toss up the odd gem, but this is my favourite so far:

Kandoo, the training toilet wipes for kids. The packaging shows some kind of frog-like creature applying a moist wipe to its nether regions with an openness that looked frighteningly European when it first burst onto the British market with badly slip-synched Euro-ads with mawkishly cute children beaming with pride at their toilet endeavours.

Tesco's respond with their own-brand product, depicting a pig wiping itself in a similar fashion. But it's not the swine as a symbol of rectal cleaning diligence that shocks. It's the name for the product which suggests that the creative brainstorm followed late after a boozy lunch. The name that has been so sensitively chosen for this important product?

LOOK... I'm wiping my bottom.

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1 Comments

If a pig can wipe its bottom its entitled to say "LOOK...I'm wiping my bottom." isnt it?

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